#389: Marketing, AI, and the Omnichannel Experience with Asim Zaheer, Glassbox
The customer experience continues to be a key point of competition among brands today, and those that can provid more personalized content, offers, and overall experiences are pulling ahead. But businesses cannot close the digital experience gap and meet their customers' expectations if they do not have a thorough understanding of how customers are navigating their digital platforms.\nToday we\u2019re going to talk about how how marketers should be thinking about utilizing AI and marketing and/or CX in the months ahead.\xa0\nTo help me discuss this topic, I\u2019d like to welcome Asim Zaheer, Chief Marketing Officer at Glassbox.\nRESOURCES\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\xa0here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices