#383: Maximizing events data with JR Sherman, CEO of RainFocus
b'Today we\\u2019re going to talk about how to create the most business and customer value by maximizing your usage of event data.\\nTo help me discuss this topic, I\\u2019d like to welcome JR Sherman, CEO at RainFocus.\\nRESOURCES\\nRainfocus website: https://www.rainfocus.com\\nThe Agile Brand podcast website:\\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\\xa0here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'