I\u2019m excited today to be talking with someone who I\u2019ve collaborated on a few articles with amongst other things. We\u2019ve discussed AI, Customer Experience, and Journey Orchestration based on our experiences working with leading brands.\nI\u2019d like to welcome Matthew Egol, Founder & CEO of JourneySpark Consulting, and today we\u2019re going to talk about true, customer-centric journey orchestration.\nRESOURCES\nJourneySpark Consulting: https://sites.google.com/view/journeysparkconsulting/about-us/our-partner-network\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\xa0here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices