#354: Agile marketing and the customer-centric team with Robin Ross, Costco
Today we\u2019re going to talk about creating a winning customer and employee experience, and how Agile Marketing approaches can be introduced and adopting for successful outcomes.\nTo help me discuss this topic, I\u2019d like to welcome Robin Ross, AVP Corporate Marketing at Costco.\nRESOURCES\nCostco website: https://www.costco.com\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\xa0here:\xa0https://www.teksystems.com/versionnextnow\nDon't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to:\xa0https://clientexperience.org/cxps-conference/\xa0to register and use the code AGILE200 to get $200 off your ticket.\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices