#339: Combining Technology and Creativity for Standout Customer Engagement with Mariam Asmar, Braze
b'Today we\\u2019re going to talk about how creativity and technology drive standout customer engagement.\\n Recently WARC and Braze released a report entitled: The invisible enabler: Unlocking the Creative Potential of Technology. We\\u2019re going to talk about a few of the ideas in that white paper that covers why brands should audit their available tech and data, how they should prioritze creative investment in key areas of the omnichannel journey, and why it is advisable to put in place a first-party data strategy.\\xa0\\n To help me discuss this topic, I\\u2019d like to welcome Mariam Asmar, VP Strategic Consulting at Braze.\\n RESOURCES\\n Braze website: https://www.braze.com\\n WARC and Braze report: https://www.braze.com/resources/articles/new-report-from-warc-and-braze-reveals-how-major-brands-are-successfully-unlocking-the-creative-potential-of-technology\\n The Agile Brand podcast website:\\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\\n Sign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\n Get the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\n For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\\xa0here:\\xa0https://www.teksystems.com/versionnextnow\\n The Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'