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Whether you work for a B2B or a B2C company, when you stop working every day, you are also a consumer. And because of this, our behaviors as B2B buyers and customers are shaped by the experiences we have as consumers.\nToday we\u2019re going to talk about how B2C expectations can influence B2B purchasing in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. This will also be the first of a quarterly outlook on B2B e-commerce and what brands should be looking out for there.\xa0\nTo help me discuss this topic, I\u2019d like to welcome Carlos Manalo and Stratton Cherouny, Co-CEOs of The Office of Experience.\nRESOURCES\nThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\xa0here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to\xa0basecamp.com/agile\xa0and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!\nLearn more about your ad choices. Visit megaphone.fm/adchoices