#331: Retail Media Networks and First Party Data Strategies with Mary Matyas, MediaMath
b'Today we\\u2019re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world.\\n To help me discuss this topic, I\\u2019d like to welcome Mary Matyas, SVP and General Manager North America at MediaMath.\\n RESOURCES\\n MediaMath website: https://mediamath.com\\n The Agile Brand podcast website:\\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\\n Sign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\n Get the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\n For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\\xa0here:\\xa0https://www.teksystems.com/versionnextnow\\n The Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\n If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to\\xa0basecamp.com/agile\\xa0and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!\\n Learn more about your ad choices. Visit megaphone.fm/adchoices'