#330: Improving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, Optimizely
Today we\u2019re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results.\nTo help me discuss this topic, I\u2019d like to welcome Shafqat Islam, General Manager at Optimizely.\nRESOURCES\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\xa0here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to\xa0basecamp.com/agile\xa0and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!\nLearn more about your ad choices. Visit megaphone.fm/adchoices