#319: CDPs and a First-Party Data Strategy with Jaina Baumgartner, RDA
Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.\nIn a special episode brought to you by RDA and Sitecore, we\u2019re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.\nTo help me discuss this topic, I\u2019d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.\nRESOURCES\nThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!\nLearn more about your ad choices. Visit megaphone.fm/adchoices