#318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, Verizon
b'Today we\\u2019re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy.\\n To help me discuss this topic, I\\u2019d like to welcome Lisa Routel, Marketing Strategy Lead, Verizon Up.\\n RESOURCES\\n The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast\\n Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com\\n Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/\\n For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com\\n The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\\n The Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\\n If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'