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b'There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers\\u2019 data is exactly being used, there have been moves both from a regulatory perspective (such as GDPR in the EU and CCPA in the State of California) to provide greater protection for consumers and their data.\\n Yet, we also see that when customers have trust in a brand to use their data well, they are open to providing more information. For instance, a recent MediaMath survey showed that 74% of consumers are willing to share preferences, interests and demographic information directly with brands if that would improve their online shopping experience.\\n Today we\\u2019re going to talk about the importance of consumer privacy in fostering stronger relations between platforms and customers.\\n To help me discuss this topic, I\\u2019d like to welcome Fiona Campbell-Webster, Chief Privacy Officer at MediaMath.\\n Resources\\n MediaMath website: https://www.mediamath.com\\n The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast\\n Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com\\n Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/\\n For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com\\n The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\\n The Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\\n If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!\\n Learn more about your ad choices. Visit megaphone.fm/adchoices'