#314: Design Thinking and the Customer Experience with Laurence Gonzalez, Commercial Bank at JPMorgan Chase
Today we\u2019re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more customer-centric products & services.\nTo help me discuss this topic, I\u2019d like to welcome Laurence Gonzalez, Vice President of Product Insights on the Global Client Experience team within the Commercial Bank (CB) at JPMorgan Chase (JPMC).\nRESOURCES\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\xa0\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\xa0\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\xa0\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to\xa0https://www.basecamp.com/agile\xa0and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!\nLearn more about your ad choices. Visit megaphone.fm/adchoices