#312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications
Today we\u2019re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers.\nTo help me discuss this topic, I\u2019d like to welcome Mark Nardone, Chief Marketing Officer at PAN Communications.\nRESOURCES\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\xa0\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\xa0\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\xa0\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!\nLearn more about your ad choices. Visit megaphone.fm/adchoices