#30 Brand as Experience
Second part of a multi-episode discussion of what changed to cause the need for agile brands. Unlike the \u201cMad Men\u201d days of advertising, it\u2019s not enough to send one-way messages. Successful brands don\u2019t talk at people, they engage with them. A modern brand offers a multi-channel customer experience that is a persistent two-way exchange, more like a relationship than a one-off experience.\n Learn more about your ad choices. Visit megaphone.fm/adchoices