#283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
Today we\u2019re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.\nTo help me discuss this topic, I\u2019d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.\nRESOURCES\nLearn more about Basecamp, including a free trial here:\xa0 https://www.basecamp.com/agile\xa0\nThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com\xa0\nGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/\xa0\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com\xa0\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\nLearn more about your ad choices. Visit megaphone.fm/adchoices