b'The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we\\u2019re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I\\u2019d like to welcome Judy Bloch, Principal CX Advisor, Medallia.\\nRESOURCES\\nThe Agile Brand podcast website:\\nhttps://www.gregkihlstrom.com/theagilebrandpodcast\\n\\xa0\\nSign up for The Agile Brand newsletter here:\\nhttps://www.gregkihlstrom.com\\xa0\\n\\xa0\\nGet the latest news and updates on LinkedIn here:\\nhttps://www.linkedin.com/company/the-agile-brand/\\xa0\\n\\xa0\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\nhttps://www.gk5a.com\\xa0\\n\\xa0\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\nhttps://www.teksystems.com/versionnextnow\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'