#27 Staying Nimble by Always Listening
Continuing our discussion of what sets agile brands apart. \u201cThe customer is always right\u201d is a clich\xe9 we\u2019ve all heard countless times. It\u2019s vital to listen to our customers so we can understand what they are saying, and why they believe they are right. This process of listening and reacting has been made both easier and infinitely more complicated by the rise of social media, review sites, social media \u201cinfluencers\u201d, and company websites that solicit feedback. To be nimble and react to what your current and prospective customers say, what your competitors do, and what your critics write, you must be prepared to listen, analyze and adjust what you\u2019re doing at a moment\u2019s notice. So, keep in mind the point above about using data throughout your processes.\n Learn more about your ad choices. Visit megaphone.fm/adchoices