#227: Telling the Story of Innovation, with Jon Ebert, John Deere
Today we\u2019re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most established of industries. To help me discuss this topic, I\u2019d like to welcome Jon Ebert, Manager, North American Public & Industry Relations at John Deere, a company that was founded in 1837, and continues to evolve and innovate, as its image continues to shift from being an equipment company to the tech company it truly is at heart.\nLearn more about your ad choices. Visit megaphone.fm/adchoices