#22 Constants and the Agile Brand
b'Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should be addressed here: Doesn\\u2019t it go against the fundamentals of branding to be so agile, and adapt to change so easily? What about the core things that make up a brand? For this reason, we need to think of the Agile Brand as being nuanced. Earlier in the show, we described \\u201ctimelessness\\u201d as one of the key aspects of a great brand. It\\u2019s important to make sure we don\\u2019t confuse matters. While much of our discussion of the agile brand has centered on creating a continually evolving entity, we should also be clear that there are certain brand elements which should not be readily modified.\\n Learn more about your ad choices. Visit megaphone.fm/adchoices'