#205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution
b'Today we\\u2019re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I\\u2019d like to welcome Cameron Horton and David Hiltner of Attribution.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'