Today we\u2019re going to talk about meaningful digital transformation. While \u201cdigital transformation\u201d is currently a buzzword and many organizations talk about its importance in order to stay competitive both operationally, and in the battle to improve the customer experience, well-executed digital transformation is often easier said than done. To help me discuss this topic, I\u2019d like to welcome an expert in this arena - Howard Tiersky, Wall Street Journal best-selling author of they book \u201cWinning Digital Customers: The Antidote to Irrelevance\u201d and CEO of FROM, The Digital Transformation Agency.\n Learn more about your ad choices. Visit megaphone.fm/adchoices