#14 Brand as Object
The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that originates with the very beginning of written communication. The moment we used a drawing, an image, a symbol to represent something else, we\u2019ve been essentially branding things. From cave paintings to hieroglyphics, to the first logo representing a company, we\u2019ve been using graphic representations to give meaning to ideas.\n Learn more about your ad choices. Visit megaphone.fm/adchoices