#10 Branding and Focus
\u201cOur audience is everyone.\u201d If I had a nickel for every time I\u2019ve heard that sentence after asking a marketer or executive, I\u2019d be a very rich man. Instead, in order for a brand to be successful, it must focus its efforts on defining its ideal audiences, even if it ultimately wants to appeal to a broad set of potential customers. I use Apple as an example of this.\n Learn more about your ad choices. Visit megaphone.fm/adchoices