Artificial Intelligence in Sports Betting with Kelly Brooks, CEO of Quarter4
Sports betting has been a bit of a holy grail for investors. It\u2019s an area that clearly presents a lot of opportunities, but it\u2019s also a crowded space where many of the top players have struggled to have a differentiated product.
\nQuarter4 CEO Kelly Brooks brings a different perspective to the space. She\u2019s a technology leader who has driven the development of hundreds of innovative software applications across North America. A self-professed outsider in the sports world, Brooks saw an opportunity to deploy artificial intelligence (AI) to sports betting producing not just predictive analytics, but content, and data for bettors, gambling sites, and even sports broadcasting.
\nBrooks brought a wealth of technology experience and an outsider\u2019s perspective to a world that still has a lot of roots in smokey backrooms where mysterious old men serve as bookmakers. Quarter4 has used AI to create actionable intelligence across the entire sports world. Yes, this data can be used in the gambling world, but it also has value to scouting departments looking for an edge. This is AI as an evolution of \u201cMoneyball,\u201d and, while it\u2019s still the very early days for Brooks and her company, it\u2019s clear that she sits on the edge of a new frontier in sports and gambling.
\nSports betting and the potential for AI in the space was the core topic Brooks discussed when she joined Dan Kline on the 7investing podcast.
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