UK's Unforgettable 'Daytimer' Music Culture

Published: Sept. 13, 2020, 1:35 p.m.

United Kingdom. The 199O's. At a time when Raj was trying his best to woo Simran and her bauji, a small yet significant part of the South Asian community went to nightclubs in the day, called 'daytimers', an afternoon rave of sorts where young adults partied to bhangra, drum n bass and old Bollywood songs.

Although it's barely documented in popular culture, Riz Ahmed's short film called 'Daytimer' which was selected at Sundance a few years ago, provides a great window to this world, following the coming-of-story of a Pakistani teenager in 1999.

This episode was made possible with the help of The Creativery, an independent design agency. 

Head to https://thecreativery.com/ to make a interactive or shoppable video. They're really good at it. 

Link to Riz Ahmed's short: https://vimeo.com/185824857https://vimeo.com/185824857