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How Will The CRED Films Change Indian Advertising?

Published: May 9, 2021, 7:08 a.m.

AIB and Advertising go back a long way. 

Tanmay Bhat and his motley crew did a video called 'A Tribute To Classic Indian Ads' featuring the a cappella group Voctronica, back in 2014. 

Cut to 7 years later, AIB doesn't really exist. But the brains that ran the show still do, albeit behind hyperactive individual IG accounts or clickbait-prone YouTube channels. 

I think with the CRED films, starring the affable Rahul Dravid to the raunchy [yes, that's how I'd like to describe him] Jackie Shroff, the writers have subverted what Indian advertising has done in the past. And that's pretty exciting for what lies ahead. 

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