How Pepsi's 'Yeh Dil Maange More' Captured The Pulse of 90's India

Published: Aug. 29, 2021, 11:27 a.m.

I recently saw Shershaah on Amazon Prime Video. While the movie was decent, the 'Yeh Dil Maange More' phrase really stuck with me! Pepsi's ad agency, JWT, came up with the tagline in the late 90's, and I think it perfectly encapsulated the sentiment of that generation.

Listen to the full episode to find out exactly how! 

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The Shah Rukh + Indian Cricket Team ad: https://www.youtube.com/watch?v=wGsOgjAQuY8

Cheers!