Rory Sutherland
Rory Sutherland is a British advertising executive, author, and marketing visionary. He\u2019s the UK Vice Chairman of\xa0Ogilvy, one of the world's largest and most renowned ad firms.\xa0Mad Men\xa0is largely inspired by the company and one of the firm\u2019s founders, David Ogilvy.\nRory started Ogilvy\u2019s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.\nSome of his counterintuitive theories on marketing and human behavior are compiled in his book\xa0Alchemy: The Power of Ideas That Don't Make Sense,\xa0where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.\n-------\nThank you to the sponsors that fuel our podcast and our team:\nLMNT Electrolytes\nhttps://drinklmnt.com/tetra\nGet a free LMNT Sample Pack with your order.\n-------\nHouse of Macadamias\nhttps://www.houseofmacadamias.com/tetra\nGet a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA\nUse code TETRA for 20% off at checkout