Paula Scher

Published: Aug. 9, 2023, 7 a.m.

Paula Scher is one of the most influential designers of all time.\nA partner at\xa0Pentagram\xa0since 1991, she began her career in 1972 at CBS Records, where she eventually became the art director for the cover department, designing more than 150 album covers a year.\nAdditionally, she has worked with a host of clients \u2013 Bloomberg, Coca-Cola, and the High Line \u2013 crafting identity and branding systems, promotional materials, environmental graphics, packaging and publication designs.\nHer designs are in the permanent collections of the\xa0Museum of Modern Art, the\xa0Cooper Hewitt National Design Museum, the\xa0Library of Congress, the\xa0Victoria and Albert Museum, and other institutions.\n-------\nThank you to the sponsors that fuel our podcast and our team:\nLMNT Electrolytes\xa0\nhttps://drinklmnt.com/tetra\nGet a free LMNT Sample Pack with your order.\n-------\nHouse of Macadamias\nhttps://www.houseofmacadamias.com/tetra\nGet a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA\nUse code TETRA for 20% off at checkout