Ep. 4 // Leading With Passion: CEO, Daimler Trucks North America

Published: Jan. 15, 2019, 9 a.m.


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\nShow Notes
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\nWe put three CEO\u2019s in one room and asked them bunches of questions. Listen to what\u2019s new for 2019 with Daimler Trucks North America, Freightliner, Truck Centers, and Nussbaum Transportation in this ear-tingling episode.
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\nWhat\u2019s New at
\nFreightliner?
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\nEveryone loves an \u201cinside scoop.\u201d And we\u2019re giving you extra scoops as we hear from Roger Nielsen, CEO of Daimler Trucks North America, the producer of Freightliner and a riveting storyteller. Prepare yourself for new technology! Roger runs through the new 6×4 design benefits and innovation, and how this development will keep a running promise.
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\n\u201cWe try to promise our customers a 5% fuel improvement every two years.\u201d
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\nLooking into the
\nFuture
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\nHot topics of autonomous trucks, platooning, convoying, mirrorless camera technology, and
\nthe eCascadia all come into play as well.
\nDid you know Roger has the record for the longest ride in an eCascadia?
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\n\u201cWhen you drive it, it\u2019s just like driving a gigantic golf cart.\u201d
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\nTake a listen and figure out what exactly that means.
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\nDealing with Constant
\nPressure
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\nIt\u2019s not easy being a CEO. And we got to sit three down at one time to pick their brains. These stand-out personalities, Roger Nielsen, John Hopkins (Truck Centers, Inc.), and Brent Nussbaum (Nussbaum Transportation), weave stories together, laugh easily, and unveil the secret of how in the world they sleep at night with the weight of a company and the entirety of its employees on their shoulders.
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\n\u201cOur success is their success.\u201d
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\nQuotes
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\n\u201cHow can we get one step closer to that goal of
\naccident-free driving?\u201d \u2013 Roger
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\n\u201cWe try to promise our
\ncustomers a 5% fuel improvement every two
\nyears.\u201d \u2013 Roger
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\n\u201cWe are working now, with your team mostly, on what we call
\na \u2018detachable 6×4.\u2019\u201d \u2013 Roger
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\n\u201cBut you know, this is where real-world
\ntesting comes in and what\u2019s nice with working with Nussbaum, is that we can put
\nthose in there before you have to buy 400 \u2013 you run a couple and see if you can
\nprove us right or wrong!\u201d \u2013 Roger
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\n\u201cI have a CDL, so I jumped behind the wheel and the guys
\nthought we were just going to go on a
\nlittle short one-mile track, but I wanted to go show my father. So, we drove it
\nall the way out \u2013 20 miles out – to show my dad.\u201d \u2013 Roger
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\n\u201cWhen you drive it, it\u2019s just like driving a gigantic golf
\ncart.\u201d \u2013 Roger
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\n\u201cAll you see are trailer doors. You don\u2019t know which way the
\nroad curves. And when the driver in truck #1 slows down or veers, you have no
\nidea why. And so, you\u2019re left there somewhat in the dark.\u201d \u2013 Roger
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\n\u201cI entrust that all to my Lord and Savior and on a day-to-day
\nbasis I entrust all of my decisions to Him and He\u2019s never let me down. And I
\nsurround myself with outstanding people.\u201d \u2013 Brent
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\n\u201c\u2019Well, why are you in the business?\u2019 \u2018It wasn\u2019t truly a
\nlove of trucks; it was a love of people.
\nAnd the opportunity to make a difference in people\u2019s lives.\u2019\u201d \u2013 John
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\n\u201cOur success is their success.\u201d \u2013 Roger
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\nPictures
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\nBrent Nussbaum, Roger Nielsen, and John Hopkins
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