Is Your Personal Brand Helping or Hurting Your Future Success?

Published: Feb. 10, 2021, 8 a.m.

The Buzz 1: \u201cSocial media can also be a powerful tool for your professional life\u2026It can also be full of pitfalls. More employers and recruiters now regularly check candidates\u2019 social media profiles before hiring them, and screenshots of status updates and tweets mean your electronic words can live forever, even if you delete them later\u2026it\u2019s not just your own posts\u2014your activity, including those stealth \u201clikes,\u201d can come back to haunt you, too\u2026 every post you\u2019ve liked, commented on, or shared, in addition to any posts you\u2019re sharing to your feed.\u201d [themuse.com] The Buzz 2: \u201cCreating a personal brand on social media\u2026it\u2019s about what you stand for and what people should expect when they see you\u2019ve posted a new piece of content.\u201d [digitalmarketinginstitute.com] We\u2019ll ask Loic Simon, Lindsey Boggs, Jonathan Pogact and Sylvia Lachkar to predict How Your Personal Social Brand Could Help or Hurt Your Future Career, Business, Influence, Reputation and Life.