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The buzz: \u201c56 cents of every dollar spent in a store is influenced by a consumer\u2019s digital interaction with the product over multiple connected devices.\u201d (deloitte.wsj.com/cmo/2017/01/26/2017-consumer-products-outlook). Consumer Product (CP) companies are being forced to rethink channel partner relationships, product mix and pricing strategies. Why? Because of business-as-usual disruption by eCommerce giants like Amazon, direct-to-consumer subscriptions, and expanded retail private label lines. How can CP companies use data to bolster their brands and strengthen consumer loyalty? The experts speak. Jerry Wolfe, Vivanda: \u201cGive me only what I need, It doesn't take too much to keep me satisfied\u201d (Rival Sons). Barbara Thau, Retail Writer: \u201c\u2026one job is not better than another\u201d (Geoffrey Owens). Colby Sheridan, SAP: \u201cEither write something worth reading or do something worth writing\u201d (Benjamin Franklin). Join us for Consumer Products Under Attack: Time to Reclaim Market Share \u2013 Part 2.