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Welcome everyone to a special episode of the Tech Sales Insights Podcast! This is the last part of the discussion on SKO by David Nour, CEO of The Nour Group. Today, he shares ten ideas to consider to make your SKOs more consistent, and ultimately, more successful. David also talks about using image and story to deliver your path forward and how that relates to the customer lifecycle journey.\n\n \n\nHIGHLIGHTS\n\nAlign image and story to cascade the vision throughout the organization\nThe sales loop vs the sales funnel \n10 ideas to make your SKO more impactful\nDavid's planned marquis events\n\n\n\n\u201cIf it's all rosy, then it looks too manufactured. But every healthy relationship goes through some challenges, right? We had this challenge and your team took over, I am now drinking Kool-Aid. I am eating our own cooking of "Oh my God, how amazing are we" because now there's an independent. And that's the key.\u201d - David on having an independent identity that can say how great the organization is\n\n\n\nFind out more about David in the links below:\n\n\n\nLinkedIn: https://www.linkedin.com/in/davidnour/\nTwitter: https://twitter.com/davidnour\nWebsite: https://nourgroup.com/\n\n\n\nIn case you missed part 2, check it out [here - Part 2 Link]!\n\n\n\nSend in a voice message to us: https://anchor.fm/salescommunity/message\n\n\n\nThis episode of Tech Sales Insights is brought to you by: \n\nSales Community | https://www.salescommunity.com/