E125 Part 2 - LONG-TERM PROFITABILITY: Think About Where Cash is King
What we've known before as the legacy VP of sales has now morphed into roles that cover other aspects that may or may not involve marketing. In this episode of Tech Sales Insights, Randy continues the conversation with Mark Stephenson, Go-To-Market Advisor for multiple tech companies.\n\nThis time, Mark discusses the role of CRO and where he thinks marketing should actually report to. He also talks about the best ways to find talent during the hiring process and his advice for those that were affected by the recent tech layoffs.\n\nINSIGHTS OF THE DAY\nMARK: You become a better leader after experiencing the role yourself\n\u201cI do think a systematic leader can become a really good CRO and business partner to the CEO by having the full go-to-market function of marketing, sales, customer success, RevOps altogether so that you can tune it to the business."\n\nDon\u2019t miss out on our previous episode and watch out for the next ones!\nE125 Part 1 - MAPPING THE CUSTOMER JOURNEY: Customer Success Through Go-to-Market: https://tech-sales-insights.simplecast.com/episodes/e125-part-1-mapping-the-customer-journey-customer-success-through-go-to-market\n\nFind out more about Mark Stephenson in the link below:\nLinkedIn: https://www.linkedin.com/in/mark-s-2b28054/\n \nThis episode of Tech Sales Insights is brought to you by: \nSales Community: https://www.salescommunity.com/\nModigie: https://modigie.com/