Randy continues his conversation with Whynde Kuehn in this latest episode of Tech Sales Insights. The two discuss the effectiveness and the risks involved in the growing trend of hybrid working environments and how it correlates with business architecture. Whynde further discusses the metrics involved in the hybrid environment and other good stuff like change management, strategy execution, top-down vs bottom-up approach, and many more so stay tuned.\n\nINSIGHTS OF THE DAY\nWHYNDE: \n\u201cBring it to the doers. So there's two sides of this one, there's the doers, the people who will create the business architecture, and play a unique and often missing role to inform and translate strategy. There's an actual new role around that. It's business architect, it's been in place for a while, but is more emerging, but then there's also how do you actually change the rest of the organization to be able to do cohesive end-to-end strategy execution where you have accountability? And you as we were saying earlier, right, you actually look at it as a muscle, and you actually know how the teams work together and fit together.\u201d\n\nDon\u2019t miss out on the previous episodes with Kevin and watch out for the next ones! \nE110 Part 1 - STRATEGY TO REALITY: A Look Into Whynde Kuehn\u2019s Insights On Business Architecture\n\nFind out more about Whynde in the links below:\nWhynde Kuehn | S2e Transformation | Book\n \nThis episode of Tech Sales Insights is brought to you by: \nSales Community | OpenSymmetry