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WHAT AWAITS US IN THE FUTURE OF SALES?\nWelcome to another series in Tech Sales Insights, and in this series, we have John Barrows, CEO of Sell Better by JB Sales, and the author of I Want To Be In Sales When I Grow Up.\n \nTo kick off this series, John will be talking about the future in sales, particularly on design thinking, how technology is taking over and the impact of technology on sales. So tune in and learn more!\n \nHIGHLIGHT QUOTES\nJOHN: DON\u2019T SELL IT IF YOU\u2019RE NOT EVEN USING IT\n\u201cI can't stand trainers that don't use their own stuff when they're selling I mean it's weird to even experience that. So yeah, we use our own techniques. We do everything I mean, obviously, and other people's stuff too. I mean there's no one right answer and sales anymore.\u201d\n \nJOHN: THE BOTTOM-UP APPROACH\n\u201cThere's the bottom-up approach, which I think a lot of people look at, from like a PLG standpoint, like a product-led growth approach, where you get it in the users, and then you cross it, and then you go up. But the bottom-up approach also from gathering insights at the bottom layer, and almost looking at it as design thinking for sales.\u201d\n\nFind out more about John in the links below:\nJohn Barrows\nSell Better by JB Sales\nSellBetter.xyz\n \nSend in a voice message to us: \nhttps://anchor.fm/salescommunity/message\n \nThis episode of Tech Sales Insights is brought to you by: \nSales Community | https://www.salescommunity.com/\nOpenSymmetry | https://www.opensymmetry.com/