S1 Ep8: The Definition of a Lead with Terry Flaherty of SiriusDecisions
November is Lead Generation month here on Tech Demand Weekly and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month.\n\nOne of the biggest challenges for the B2B marketer is that there isn't one sole, universal definition of a "lead".\xa0 So in this episode we are starting right from the beginning of the process and asking what is the definition of a lead?\n\nJoining Charles on the podcast is\xa0Terry Flaherty, who is a Senior Research Director at [SiriusDecisions](https://www.siriusdecisions.com/).\n\n[SiriusDecisions](https://www.siriusdecisions.com/) is a research and advisory firm that delivers the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.\n\nFast growing companies rely on [SiriusDecisions](https://www.siriusdecisions.com/) research and insights to improve their decision-making ability and help them implement and change processes faster to drive growth. Based on a recent study, [SiriusDecisions](https://www.siriusdecisions.com/) clients are proven to grow 12-15 times faster than their peers and have a 34% higher profitability rate.\n\n[SiriusDecisions](https://www.siriusdecisions.com/)\u2019 mission is to help their clients achieve cross-functional alignment and improved performance through access to cutting-edge research and collaborative, step-by-step counsel. Check out their latest research and insights at [SiriusDecsions.com](https://www.siriusdecisions.com/).