S1 Ep21: Social Media Video with Christine de Leon
Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today\u2019s episode explores video marketing for social media.\xa0\n\nAccording to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today.\n\nChristine de Leon is the editor in chief of The Beautiful Truth, a platform that shares knowledge, expertise and critical thinking on where creativity meets purpose. Christine cut her teeth as a broadcast journalist before being made the chief of Oglivy\u2019s first content studio. Christine has created content for the likes of Unilever, Philips and British Gas helping brands to articulate something new and meaningful about themselves.