S1 Ep17: Storytelling in 2019
[Elise Dopson](https://www.elisedopson.co.uk/) is a freelance writer, blogger and ghostwriter from Manchester, England. [The last time she appeared on the podcast](https://audioboom.com/posts/7036977-the-art-of-storytelling-with-elise-dopson), Elise talked about Zendesk and how it used the story of it\u2019s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last few years and what B2B marketers can learn from them.