S1 Ep12: How To Write An Effective Case Study with Clement Lim
In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one.\xa0In this episode we are looking at another favourite of the content marketer's arsenal, the case study.\n\nCharles is joined by [Clement Lim](https://www.linkedin.com/in/clementlim108/),\xa0a former journalist and Lawyer from the United Kingdom.\n\nIn 2013, Clement decided to switch careers and became a freelance copywriter and content marketer. Clement has worked with CEO\u2019s and marketing executives and has a proven track record of producing outstanding content that increases brand awareness, starts conversations and generates leads. With Clements background in copywriting he was the perfect person to speak to regarding case studies and how to write an effective one.\n\nClement can be found at [limwriter.com](http://www.limwriter.com/)\n\nThe book Clement mentions during this week's episode is called [Made To Stick](https://heathbrothers.com/books/made-to-stick/) by Chip and Dan Heath.