4: The Art of Storytelling with Elise Dopson
This week, Charles speaks to freelance writer, blogger and ghost writer, [Elise Dopson](https://www.linkedin.com/in/elise-dopson/). Elise lives and works in Manchester, England. At the age of 12 Elise's first work was on her own beauty blog before getting a job at a content marketing agency. After two years she became a freelance writer and now helps marketing businesses attract, and convert, their audience through what she calls a compelling blog strategy. You can read Elise's blog post _[The 3-Step Guide to Storytelling in Content Marketing](https://www.elisedopson.co.uk/blog/storytelling-in-content-marketing/)_ on her website [elisedopson.co.uk](https://www.elisedopson.co.uk/) [Zendesk Alternative](https://www.youtube.com/watch?v=FubTrwuPrsI) advert [Dollar Shave Club](https://www.youtube.com/watch?v=LsPQFsPvMgM) UK advertisement