2: Repurposing Content with Jeff Sass
This week is all about how you can be repurposing existing content. Jeff Sass is a senior level digital media, marketing and business development executive. He is also an excellent writer with many film and TV credits as well as his own book "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger". Jeff is the CMO of .CLUB Domains and as he says in his own words, domain name business isn't sexy so a lot of their marketing strategy revolves around repurposing content such as news articles that are about their clients. Jeff's article for [Convince & Convert](https://www.convinceandconvert.com/content-marketing/repurposing-content-transforms-your-marketing/). The UK Telegraph newspaper's article on the [model boat club](https://www.telegraph.co.uk/news/2016/07/21/swanted-thuggish-bird-smashes-up-eight-model-boats-worth-15000-e/). You can see Jeff's new TV series about startup companies at [startups.club](http://www.startups.club/teaser-video.html) The video creator platforms Jeff mentions can be found here: [Animoto](https://animoto.com/business) and [Reevio](https://reevio.com/prelaunch)