S2 Ep9: How to be a Startup Journey Pioneer with Charlotte Clark from Base Ventures
"Founders are facing problems that are not just hurdles \u2014 but \u2018stop all work in progress,\u2019" explains Charlotte Clark, co-founder at Base Ventures. \u201cWhat is a deal breaker in your startup journey, versus something you just have to figure out how to manoeuvre around?" That question is at the heart of what Base Ventures offers the startup world.\n
\n\nHaving experienced what it\u2019s like to be lost in the startup ecosystem, Charlotte empathises with founders who face challenges around defining their professional journeys. That\u2019s why Base Ventures has created a tool called Foresight, which helps startup founders articulate their entire process from creating the product to launching and connecting with investors.\xa0\n
\n\nIn line with her goal of developing a more sustainable startup ecosystem, Charlotte is also launching a boot camp to educate founders on inculcating a product-focused thought process particularly around user experience.\xa0\n
\n\nCharlotte\u2019s decisions are motivated by a desire to use technological innovation to provide cutting-edge support and education to startup founders. As she succinctly puts it \u2014 "Founder-forward first and technology second."\xa0\n
\n\nWe also cover a broader discussion around product development and its purpose within startups, including the all-too-common dangers of getting too excited about a product idea \u2014 to the point where you lose sight of the need it\u2019s meant to address for your target market!\n
\n\nMore insightful tidbits follow, including Charlotte\u2019s idea of the evilest application of tech and her predictions on the exciting future of tech-for-good.