BROADCASTS.com

The European Union (EU) has gotten very interested of late in the concept of data sovereignty. They\u2019ve realized that almost all the data in the world (92%) is hosted in the United States. As such, they want more of it under their purview.\xa0

Statements from German Chancellor Angela Merkle and others in the EU sound very good. So good in fact that they read like something stolen from TARTLE\u2019s own website. They talk about security, competition and \u2018fostering trust\u2019. Yet, there is plenty of reason to think that those good words are not genuine and the politicians aren\u2019t necessarily thinking of the best interests of their citizens. Are they even looking at things in the proper light?

As an example, does it really matter where the servers are? It might in the sense of the host country\u2019s government potentially having easy access to them. However, the real power comes from the people generating all the data in the first place. The individuals are the ones who really hold the power of all that data since they are the ones generating it. The servers really are just storage.\xa0

What about the big tech companies? Don\u2019t they have the real power in the situation? They are the ones who own the servers and the apps so it makes sense that they have the real power. In a sense, this is true. They can delete and sell data at will in most places, making a ton of money in the process. It\u2019s also a place where the EU lags far behind the rest of the developed world. None of the top twenty tech companies are based in the EU. Perhaps it\u2019s understandable they are feeling slightly inadequate.\xa0

Despite the obvious and real power of the tech companies, the true power still lies with the individual. The individual generates all the data. In fact, he decides whether or not he will generate any data at all. That power, however, is largely untapped. That\u2019s because the laws don\u2019t recognize that power for the most part, making it harder for individuals to understand it as well. So, does the data sovereignty focus by the EU address that issue at all? Will it help people realize the power they really have? Sadly, it doesn\u2019t look that way.

First, they are wanting to force a lot of that server space to their shores. The rule they are wanting to enforce is that any server with data from EU citizens on it has to be located in Europe. What does that accomplish? They get all the access they want for one because they set the rules. They also get taxes, and lots of them, something the EU certainly plans to take advantage of. Recent statements indicate this very clearly, wondering when \u201ccross-border transactions\u201d fall under certain tax regimes. In plain English, this means \u201cwhen do we get to take people\u2019s money?\u201d

Sadly, all of this means that the EU is really only interested in data sovereignty as it pertains to them. And even then, only as a means of control, to be able to access data and tax others for their own purposes. There isn\u2019t anything there about actually empowering the individual.\xa0

TARTLE though is doing exactly that. We have set up a system that lets people take control of their digital lives in a way that is easy to do and understand. Our TOS are simple, our website easy to use, and our goals clear. We take no money from the individual sellers that join us. We are in 195 countries around the world so we have no national agenda. All we want to do is help people protect their data so they control when it gets shared and to whom. That shouldn\u2019t be asking too much.

What\u2019s your data worth? www.tartle.co

\xa0

Tcast is brought to you by TARTLE. A global personal data marketplace that allows users to sell their personal information anonymously when they want to, while allowing buyers to access clean ready to analyze data sets on digital identities from all across the globe.

\xa0

The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.

\xa0

What's your data worth?

\xa0

Find out at: https://tartle.co/

\xa0

YouTube: https://www.youtube.com/c/TARTLE

\xa0

Facebook: https://www.facebook.com/TARTLEofficial/

\xa0

Instagram: https://www.instagram.com/tartle_official/

\xa0

Twitter: https://twitter.com/TARTLEofficial

\xa0

Spread the word!