Is There a Disconnect Between Your Sales and Marketing Process?
Marketing and sales have been trying to work together effectively since time began.
Sometimes it works between them and sometimes it doesn’t.
Marketing has a primary function – to generate leads.
Sales has a primary function- to close those leads and turn them into sales.
Simple right.
Should work like the champion and yet it doesn’t.
Today we are going to start a 3 part series on how to get better, stronger and longer lasting results from your sales and marketing process and close this disconnect.
Today we will examine disconnect number 1
“The leads that are generated by marketing are not sellable leads.”