Taking Creative Risks with Podcasting Pro, Ian Faison
A hard-boiled detective walks into a marketing meeting\u2026 Now there\u2019s a sentence you probably don\u2019t hear every day. Unless, of course, you\u2019re Ian Faison, podcast creator, brand gen champion, and founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider for B2B businesses. On the latest episode of Talking Too Loud, Ian takes us inside his fictional B2B-meets-murdery-mystery podcast series, makes the case for taking more creative risks in B2B marketing, and explains how a show can drive both brand and pipeline in a way traditional advertising cannot.