Resonance Over Reach with Jay Acunzo
When it comes to marketing, a lot of people like to go after big numbers. Clicks, views, retweets. The list goes on. But according to B2B storytelling-whisperer Jay Acunzo, we should focus way less on reach and way more on resonance. Resonance is the thing that makes viewers, customers, and audiences act. On the latest episode of Talking Too Loud, Jay gives a masterclass on how people can elevate their brands by incorporating more candor, more heart, and little life moments into their messaging.