Product Positioning Advice with April Dunford
b'There\\u2019s a funny thing that happens to April Dunford, B2B positioning expert and author of Obviously Awesome, at conferences: People will ask her, \\u201cWell isn\\u2019t positioning just messaging?\\u201d or \\u201cIsn\\u2019t it a tagline?\\u201d or \\u201cIsn\\u2019t positioning the same thing as a brand story?\\u201d On this episode of Talking Too Loud, April unravels a slew of misconceptions about positioning, explains why positioning is harder for B2B than B2C, and shares helpful tips to nail your product\\u2019s positioning.'