Product Positioning Advice with April Dunford
There\u2019s a funny thing that happens to April Dunford, B2B positioning expert and author of Obviously Awesome, at conferences: People will ask her, \u201cWell isn\u2019t positioning just messaging?\u201d or \u201cIsn\u2019t it a tagline?\u201d or \u201cIsn\u2019t positioning the same thing as a brand story?\u201d On this episode of Talking Too Loud, April unravels a slew of misconceptions about positioning, explains why positioning is harder for B2B than B2C, and shares helpful tips to nail your product\u2019s positioning.