Now Thats Good Marketing with Kieran Flanagan
What does great B2B marketing look like today? On the latest episode of Talking Too Loud, Kieran Flanagan, Chief Marketing Officer at Zapier (former SVP of Marketing at HubSpot), breaks down two key ingredients: brand identity and go-to-market motion. And with AI in the mix, Kieran and Savage explore how these two sides of the marketing coin will require far more creativity in the not-so-distant future.