54. Zero-Click Content with Rand Fishkin
b'SparkToro\\u2019s CEO Rand Fishkin will be the first to tell you that every good marketing strategy starts with a deep understanding of your audience. On the latest episode of Talking Too Loud, Chris and Sylvie step inside the world of audience research and learn how people are using SparkToro to level up their marketing efforts. Rand also goes deep on the perils of the startup ecosystem, new approaches to building sustainable businesses, and three magical words that should be top of mind for every marketer today: zero-click content.'